Then it travels — to Hyperallergic, to the culture desks, to the Miami inboxes that decide who gets seen in December. The press operation for Puerto Rico galleries done waiting. Both languages. No translation layer.
Juxtapoz, Hyperallergic, Artnet — and the Primera Hora / El Nuevo Día culture editors who actually cover openings.
Art Basel week is where island artists get seen by collectors. Your December press plan is drafted in July, not November.
Which hotels commission murals. Which open calls fit your roster. Which collectors are in town. One page, monthly.
A Brooklyn artist making work in Puerto Rico. Brooklyn-to-Borinquen is a story Hyperallergic's region desk has actually run before.
DEST: HyperallergicAn intervened street-sign collection — museum-grade material story, pitchable to both art trade and island culture desks.
DEST: culture desksNamed muralists on walls in a town the art press drives past. The commission story hotels are already part of.
DEST: art tradeWithin days — free, before you pay anything — we'll tell you which reporter wants that story and what we'd pitch them. If we're wrong about the artist, we're wrong in front of you.